PGDM-MARKETING

PGDM-MARKETING

This PGDM Marketing program has been designed on the premise that marketing management is critical to the organic growth and sustenance of any organization. This program delves into devising and deploying effective marketing strategies and tactics to counter business challenges. The program comprises of 4 semesters spanning over 2 academic years. The present in-take of the program is 60 seats.

Program Objective:

The primary objective of the PGDM Marketing program is to develop effective managers and leaders who are able to use their functional knowledge to address business challenges in a socially and ethically responsible manner. The program aims to hone knowledge of the marketing function while also gaining an overall understanding of other related disciplines. In addition, the program also focuses on developing an entrepreneurial mindset, and the ability to think and act creatively and proactively.

Batch Profile 2017-19:

Innovative Pedagogy:

The programme pedagogy offers scope for rich experiential learning through:

  • Lectures
  • Case Studies
  • Classroom Discussions
  • Peer Learning
  • Audio-Visual Aids
  • Presentations
  • Participation in Events and Competitions.

Due importance is given to both classroom and non-classroom learning in the form of industry interaction, internships, live projects in order to enable self-development of the student with the requisite skills, knowledge, and ethics. These tools enable to integrate perspectives across functional areas, which in turn lead to students becoming proficient in not only their specialisation but also other areas catering to holistic business decision making. The choice of pedagogic methods is based on the premise that the learning experience must not only enhance the student’s practical capabilities but also instil social responsiveness. The evaluation system comprises quizzes, assignments, case analysis, project work, group exercises, field-work, internships, mid-term assessments and comprehensive examinations. Evaluation is continuous and spread throughout the course delivery.

Program Architecture:

The first year curriculum aims at strengthening fundamentals in all areas of functional management and provides a holistic perspective of general management. Students undertake an 8-10 week summer internship with our industry partners at the end of the second semester. The third and fourth semesters provide inputs in the marketing specialization and are customised to the career focus of students and industry requirements.

First Year

Semester ISemester II
1. Innovative Management Practices 1. Fundamentals of Financial Management
2. Fundamentals of Financial Accounting2. Fundamentals of Human Resources Management
3. Economics for Business3. Managing Business Research
4. Production and Operations - Fundamentals4. Marketing Management - Concepts & Cases
5. Managing Organisational Behaviour5. Fundamentals of Cost & Management Accounting
6. Quantitative Techniques 6. Operations Research
7. Information Systems for Business7. Analysis of Financial Statements
8. Managerial Communication8. Entrepreneurship Management
9. Fundamentals of Marketing9. Marketing Application & Practices
10. Marketing for Professionals

Second Year

Semester IIISemester IV
1. International Trade and Global Mgmt.1. Creativity and Innovation for Management
2. Strategies in Business2. Business Government & Society
3. Summer Internship Project3. Emerging Trends in Marketing
4. Managing Products and Brands4. Business to Business Marketing
5. Sales and Distribution Management5. Strategic Marketing
6. Consumer and Indl. Buying Behavior & CRM6. Services Marketing
7. Finance in Marketing & QMM7. Industry Oriented Project
8. Advanced Marketing Research & Analytics
9. Advertising and Sales Promotion
10. Marketing for Professionals

Corporate Social Responsibility

Colours of Diwali with Fulora Foundation

The students of Chetana’s Institutes of Management and Research added a dash of colour this Diwali to the lives of more than 1400 street children. Over 250 students, in association with Fulora Foundation organized a drawing competition for the street children of Mumbai. The objective behind the activity was to draw the children who live in the fringes into the mainstream. The students visited over 75 locations across Mumbai and distributed drawing sheets and crayons to children ranging from ages 2 to 15. The wonderful imagination and talent of the children was captured in the beautiful images painted by the children. The drawings made by the children were judged by an esteemed panel comprising of veteran artists and the Dean of JJ School of Art. The best drawings would be auctioned and the proceeds generated would go towards funding the education of the under privileged children. For the management students, the entire activity was an exercise in resource planning, manpower management and coordination. The outcome was that while they made a difference in the children’s lives, they made a difference in their own lives.

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