“Physical retail isn’t dead.  Boring retail is”
Steve Dennis,



PGDM RETAIL Management

Present Intake – 30 seats

Explore the exciting world of retail at Chetana’s retail management programme which is based on modern technology, market experience and constant innovation.

Programme Objective:
To prepare students for the fast changing modern retail industry by surpassing mix of theory and practical applications

For more information register with us.

Retail, has evolved tremendously from a traditional era of the barter system to the current brick and click era. Digitalization has played a huge role in this evolution. Digital transformation in the retail industry starts with the understanding of the simple fact that technology is now an inseparably integral part of retail. Retailers have turned to Artificial Intelligence, Big data, the Internet of things, Virtual and Augmented reality to seek opportunities for business improvement.

At Chetana’s we aim at imparting education with a perfect blend of field projects, case studies, assignments, presentations, guest lectures, role plays, field visits, interactive classroom lectures and discussions.

The Students of retail program have the opportunity of participating in Industrial Visits, Live Projects, Off- Summer Projects and weekend Field Projects.

The programme strives to give the best intellectual inputs through varied teaching methodology and has been instrumental in inculcating awareness in every student of the following:

  • Modern techniques and practices of retailing being widely used by retailers around the world to understand the facts changing general consumer market.
  • Hands on projects in mall/retail organizations.
  • Capability to incorporate the class room teaching in actual work environment and effective decision making.
  • Enhanced interpersonal and communication skills.

The course is based on real life cases on companies, important concept based readings in Managerial Decision making, talks from industry experts and regular classroom discussions and lectures. A series of Value Added Projects is the inseparable component of the course which includes;
  • Conference room meeting (CRM)
  • Field projects on every weekend
  • Guest Speakers from Industry
  • Role Plays & Creative short movies
  • Case studies
  • Projects on Business Models
  • Group Discussions
  • We have students from diverse cultural and educational backgrounds. A perfect blend of students with significant work experience and fresh college pass-outs creates learning and nurturing environment among the students of retail batch.
  • The current batch have been working on live projects and internships with companies like Future group, Marico, ITC, Vijay Sales, Flipkart and Pepperfry.

Semester- I

Sr No.SubjectsMarks
Innovative Management Practices
2Fundamentals of Financial Accounting100
3Fundamentals of Marketing Management50
4Fundamentals of Sales Management50
5Business Economics50
6Quantitative Techniques100
7Organisational Behaviour100
8Managerial Communication50
9IT for Retail50
10Fundamentals of Retail Management100
11Value Added Projects100

Semester –II

Sr No.SubjectsMarks
1Strategies in Business100
2Written Communication & Analysis50
3E- Commerce & Digital Marketing100
4Business Research Methodology50
5Retail Consumer Behaviour & CRM100
6Integrated Marketing Communication50
7HRM in Retail50
8Financial Management & Analysis100
9Selling and Negotiations100
10Value Added Projects100

Semester –III

Sr No.SubjectsMarks
1Retail Omni Channels & Store Operation100
2Mall & Franchisee Management100
3Summer Internship Project100
4Supply Chain & Inventory management100
5Retail Buying & Visual Merchandising100
6Sales & Distribution100
7Product & Brand Management100
8Category Management & E-tailing100
9Data Management & Analytics - I100
10Risk Management in Retail100
11Value Added Projects100

Semester -IV

Sr No.SubjectsMarks
1Legal Aspects of Business100
2Services Marketing100
3Industry Oriented Project300
4International Retailing100
5Data Management & Analytics- II100
6Value Added Project100

Student driven Retail community event

E-Sense Teaser

Student driven events are integral to Chetana’s way of learning and imparting education. Keeping the tradition on, The PGDM- Retail batch of 2017-19 organised the event E-Sense. A Retail Community Event was designed to felicitate stalwarts and experts from Retail Industry and also to provide a platform for interaction between Students (the future retail professionals) and the current retail experts. ‘E- Sense, The Essence of Retail’ is based on the principle of centrality of the letter ‘E’ in the retail industry, signifying E- Commerce and Entrepreneurship. The theme for E- Sense 2018, ‘Digitalization & Innovation in Retail’, is considered as the game changer for this industry,
Apart from social media marketing on Facebook, twitter, instagram, LinkedIn & YouTube some ATL activities also carried out with our outdoor media partner Bright media.
Andheri Railway Station Vakola Bridge Santacruz Khar SV Road
CEO & Director of Style Quotient Jewellery Pvt. Ltd. Associate Chief Manager – Retail Operation & Business Development
Godrej Interio, Godrej & Boyce Mfg. Co. Ltd

He gave an engaging talk on “The journey of diamond industry in India” and how the diamond industry is creating a myriad of flavours and relevance in the mind s of Indian customers.

She bolstered “The purpose and principles of Visual merchandising” building on the adage of ‘Jo dikhta hai wo bikta hai’, Ms. Subramanian enlightened the audience on the various ways of attracting a customer’s attention through creation of aesthetically appealing visual displays interweaving elements of neuro-marketing and storytelling in a bid to enhance conversion rates.

Dr. Hitesh Bhatt

Director – Marketing & Communication
Retailers association of India

Mr. Hussaine Kesury

Chief Category Officer,

He emphasized on ‘Retail branding’ and integrity of increasing a brand’s geographical reach using the Omni-channel approach. He also delved into the need for talent development and brand advocacy in Retail.

Mr Kesury touched upon The E-tailing trends of 2018. He considered Omni-channel to be the game-changer for the retail industry. The other trends that were highlighted were mobile (push) notification, cashless transactions and use of augmented and Virtual reality to help customer in decision making

Chetana’s PGDM-Retail students went on an industrial visit to Patanjali, Haridwar. They had great fun while exploring food & herbal park
The Students learnt that trough these herbal gardens, India can prosper in the field of Ayurveda.
Students were excited to know about ‘zero waste technology’. These parks have the state of art infrastructure for food-processing in the country. It is aimed at reducing wastage and ensuring value addition, making processing further economically viable. Use of cow dung gas in their plant makes it environment friendly.
Students had a class on yoga at early morning in the premises. It was fun with some serious learning about how to tackle the complex diseases with the help of yoga.
Students were also served candies made of Amla and different flavors of juices. In foreign countries, these are popularly known as Indian chocolates. This industrial trip has broadened their horizon of knowledge.
Students enjoyed their stay in well-furnished guest house in a peaceful campus of Patanjali Yogpeeth.
Student relished variety of food items, snacks and sweets made from pure desi ghee and organic food grains, in a well-equipped hygienic canteen situated in the Annapurna Block of Patanjali Yogpeeth.
Our students travelled nearly 3000kms for this tour. Apart from understanding the overall organizational functioning, exploring new places, Improvement in confidence, unforgettable memories of togetherness, dealing with different culture, adjusting to the adverse climate and last but not least enhanced team spirit were some precious takeaways of this Industrial visit to Patanjali Ayurveda pvt. Ltd.
At Chetana’s Learning is always Fun.
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