The PGDM program is structured to provide a perfect combination of in-depth conceptual understanding and practical insights to tackle real-world business issues. The program comprises of 4 semesters spanning over 2 academic years, with specializations in Marketing, Finance, Human Resource Management, Operations, and Systems. The present in-take of the program is 180 seats.

Program Objective:

The overarching objective of the Program is to develop effective managers and leaders who shall contribute to business and society. The hands on learning experience and practical classroom instruction provides the students with the necessary knowledge, skills and attitude to solve real problems. The program aims to hone skills like critical thinking, team building, and effective communication in students. In addition, the program also focuses on developing an entrepreneurial mindset, and the ability to think and act creatively and proactively.

Batch Profile 2017-19:

Innovative Pedagogy:

The programme pedagogy offers scope for rich experiential learning through:

  • Lectures
  • Case Studies
  • Classroom Discussions
  • Peer Learning
  • Audio-Visual Aids
  • Presentations
  • Participation in Events and Competitions.

Due importance is given to both classroom and non-classroom learning in the form of industry interaction, internships, live projects in order to enable self-development of the student with the requisite skills, knowledge, and ethics. These tools enable to integrate perspectives across functional areas, which in turn lead to students becoming proficient in not only their specialisation but also other areas catering to holistic business decision making. The choice of pedagogic methods is based on the premise that the learning experience must not only enhance the student’s practical capabilities but also instil social responsiveness. The evaluation system comprises quizzes, assignments, case analysis, project work, group exercises, field-work, internships, mid-term assessments and comprehensive examinations. Evaluation is continuous and spread throughout the course delivery.

Program Architecture:

The first year curriculum aims at strengthening fundamentals in all areas of functional management and provides a holistic perspective of general management. Students undertake an 8-10 week summer internship with our industry partners at the end of the second semester. At the beginning of the second year, the students can select their areas of specializations from among Marketing, Finance, Human Resources, Operations, and Systems. The third and fourth semesters provide inputs in the chosen area of specialisation and are customised to the career focus of students and industry requirements.

First Year

Semester ISemester II
1. Innovative Management Practices1. Fundamentals of Financial Management
2. Fundamentals of Financial Accounting2. Fundamentals of Human Resources Management
3. Economics for Business3. Managing Business Research
4. Production & Operations – Fundamentals4. Marketing Management – Concepts and Cases
5. Managing Organisational Behaviour5. Fundamentals of Cost & Management Accounting
6. Quantitative Techniques6. Analysis of Financial Statements
7. Information Systems for Business7. Entrepreneurship Management
8. Managerial Communication
9. Fundamentals of Marketing

Most of the courses include projects as part of the syllabus. The students take up 8 to 10 week summer project in industry at the end of the second semester of the first year as part of the curriculum.

Second Year – Third Semester

Core Subjects
  1. International Trade & Global Management
  2. Strategies in Business
  3. Summer Internship Project
Optional papers

1. Managing Products & Brands1. Corporate Finance
2. Sales & Distribution and Management2. Investment Analysis and Effective Portfolio Management
3. Consumer & Industrial buying behavior3. Corporate Law
4. Finance in Marketing 4. Corporate Valuation
5. Advanced Marketing Research5. Banking and Insurance Industry – A Management perspective
6. Quantitative Models in Marketing6. Fixed Income Investments
7. Advertising and Sales Promotion
8. Services Marketing

1. Organizational Theories and Design1. Excellence in Logistics & Supply Chain Management
2. Competency Management2. Material Control System
3. Introduction to Industrial Relations and Labour Laws3. Business Process Re-engineering & Global Bench-marking
4. Training and Development4. Manufacturing Resource, Planning and Control
5. Performance Management Systems5. Advanced Optimizing Techniques
6. Global HRM6. Product Development Studies

1. Software Engineering
2. Business Intelligence & Analytics
3. Understanding Enterprise Application
4. Knowledge Management
5. Managing Technology Platforms
6. Advanced Database Management Systems

Second Year – Fourth Semester

Core Subjects
  1. Creativity and Innovation for Management
  2. Business, Government & Society
  3. Industry Oriented Project
Optional papers

1. Emerging Trends in Marketing1. Financial Modeling
2. Business to Business Marketing2. Wealth Management
3. Strategic Marketing3. Corporate Mergers, Takeovers and Valuations
4. Services Marketing4. Project Finance

1. Management of Change1. Strategic Operations Management
2. Strategic HRM2. Project Management
3. Developing a Learning Organisation3. Global Best Practices in Manufacturing
4. Organisational Developement4. Service Operations Management

1. IT Infrastructure Management
2. Project Management
3. Technology, Competition & Strategy
4. Data Mining and Data Warehousing – Concepts and Techniques

Value Addition Courses:

In addition to courses of a conventional management education program, the institute offers the following value addition courses to enable holistic development of the students:

  1. Digital Marketing
  2. Derivatives and Risk management
  3. Soft Skills

Corporate Social Responsibility

Colours of Diwali with Fulora Foundation

The students of Chetana’s Institutes of Management and Research added a dash of colour this Diwali to the lives of more than 1400 street children. Over 250 students, in association with Fulora Foundation organized a drawing competition for the street children of Mumbai. The objective behind the activity was to draw the children who live in the fringes into the mainstream. The students visited over 75 locations across Mumbai and distributed drawing sheets and crayons to children ranging from ages 2 to 15. The wonderful imagination and talent of the children was captured in the beautiful images painted by the children. The drawings made by the children were judged by an esteemed panel comprising of veteran artists and the Dean of JJ School of Art. The best drawings would be auctioned and the proceeds generated would go towards funding the education of the under privileged children. For the management students, the entire activity was an exercise in resource planning, manpower management and coordination. The outcome was that while they made a difference in the children’s lives, they made a difference in their own lives.




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