|“Sometimes it falls upon a generation to be great, you can be that generation
– Nelson Mandela
They are a generation that is dynamic and tech-savvy. They are challenging the rules of marketing, redefining purchase habits and revolutionizing the shopping experience.
They are entrepreneurial but convenience seekers.
To the Millennial, a digital world is the norm – whether they were born in the city that never sleeps or in a hamlet in Muzaffarnagar. They do not know what a Phone Book looks like or the relationship between a pencil and a cassette tape.
At Vipañan 2015 – The Millennial Wave, we would like to take a closer look at this blend between Digital and Rural India as seen by this power packed generation. How are marketers preparing themselves for this new challenge? What have they done differently? What are they planning to do in the visible future? These are just a few of the questions that our students would love to have answers to.