VIPANAN 2017

VIPANAN 2017

The marketing forum of the institute organized its annual marketing event, Vipanan on 14th September, 2017.  The theme of Vipanan 2017 was Towards Consumer Evangelism. Chief Guest for Vipanan, Mr. Ambi Parmeshwaran, Founder, Brand Building.com in his inspirational speech talked on customer activation and consumer insights for break-through advertisements. The Guest of Honour Mr. Sudarshan Jain, former M.D, Abbott Healthcare Solutions spoke on innovation in health care. The first panel discussion on ‘Consumer Evangelism through Consumer Engagement’ witnessed some veterans from the industry. The discussion was about mapping a customer lifecycle, micro segmentation, data analysis, segmenting, targeting, positioning, concept of ‘screenagers’, creating an application, diversification of criteria, innovation, etc. were some of the ideas discussed at the lively and enriching panel discussion. A second lively panel discussion marked the post-lunch session of the event Vipanan 2017. Distinguished guests from the industry discussed the theme – ‘Creative Disruption’. The last session of the day was a power packed Brand Quiz, sponsored by BPCL. The quizmaster for the day Mr. Gautam Bose, CEO- Greycells hosted the quiz impeccably. The Guest of Honour for the quiz was hosted the quiz impeccably. The Guest of Honour for the quiz was Mr. Nori Prabhakar, GM – Brand & PR. He spoke about the importance of vision, picturisation and actualization. The event was a grand success and a testimony to creative disruption

Mr. Ambi Parmeshwaran, Founder, Brand Building.com

Mr. Sudarshan Jain, former M.D, Abbott Healthcare Solutions

 

(From L- R) Mr Dhaval Doshi – Regional Sales Manager, Mapro Foods | Mr Gaurav Prasad – Director, Aimia India | Mr Maneesh Konkar – Director, Direction One Consulting (Moderator) | Mr Neelesh Ghotgalkar – Regional Sales Head, Kone Elevator | Mr Vikas Bangera – Country Director (Sales), BCD Travel (I) Pvt Ltd.

(From L – R) Ms Meenal Bramhane – Creative Director, Geometry Global Encompass Network | Mr Shasank Lanjekar – Taproot India | Mr Tarun Mehra – CEO, Sanabh Consultants, and our distinguished Alumnus Mr Harshad Bhoir – Digital Marketing Manager, Hershey India (Moderator) | Mr Aditya Rao – Group Consumer Insight Manager, Marico Ltd & our distinguished Alumnus | Mr Alexander Valladeres – AGM – Brand Team, Times of India & our distinguished Alumnus

Mr. Gautam Bose, CEO- Greycells

Mr. Nori Prabhakar, GM – Brand & PR.

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