Retail has evolved tremendously from the traditional era of the barter system to the current brick and click era. Digitalization has played a huge role in this evolution. Digital transformation in the retail industry starts with the understanding of the simple fact that technology is now an inseparably integral part of retail. Retailers have turned to Artificial Intelligence, Big data, the Internet of things, Virtual and Augmented reality to seek opportunities for business improvement.
At Chetana’s we aim at imparting education with a perfect blend of field projects, case studies, assignments, presentations, guest lectures, role plays, field visits, interactive classroom lectures and discussions.
The students of retail program have the opportunity of participating in Industrial Visits, Live Projects, Off- Summer Projects and weekend Field Projects.
The program strives to give the best intellectual inputs through varied teaching methodology and has been instrumental in inculcating awareness in every student of the following:
Modern techniques and practices of retailing being widely used around the world to understand the facts changing general consumer market.
Hands on projects in mall/retail organizations.
Capability to incorporate the class room teaching in actual work environment and effective decision making.
Enhanced interpersonal and communication skills.
To develop students as management professionals by honing their critical- thinking, analytical & problem-solving skills for effective decision-making.
To make the students aware of the factors impacting the Retail business environment.
To make the students aware of the processes & responsibilities of managers through hands-on experience.
To develop enterprising and ethical business leaders who can meaningfully contribute to Business and society.
To enable the students to comprehend, understand, and adapt to the complex Retail business environment.
Apply knowledge of management theories and practices to solve business problems
Foster Analytical and critical thinking abilities for data-based decision making
Ability to develop value-based leadership ability
Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business.
Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
| Semester 1 | Semester 2 |
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1. Innovative Management Practices 2. Fundamentals of Financial Accounting 3. Fundamentals of Marketing Management 4. Fundamentals of Sales Management 5. Organizational Behaviour 6. Managerial Communication 7. Fundamentals of Retail Management 8. IT for Retail 9. Quantitative Techniques 10. Business Economics. 11. Value Added Projects |
1. Strategies in Business 2. Financial Management & Analysis 3. Digital Marketing 4. Selling Negotiations & Distribution 5. HRM in Retail 6. Written Communication & Analysis 7. Consumer Behaviour and CRM 8. Fundamentals of Operation Management 9. Business Research Methodology 10. Integrated Marketing Communication 11. Value Added Projects |
| Semester 3 | Semester 4 |
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1. E-tailing & Omni Channels 2. Mall and Facility Management 3. Summer Internship Project 4. Supply Chain and Inventory management 5. Buying and Category Management 6. Store Location, Layout & Franchise Management 7. Product Brand & Private Labels Management 8. Store Operation & Visual Merchandising 9. Data Management & Marketing Analytics 10. Value Added Projects |
1. Services Marketing 2. International Retailing 3. Business Ethics & Corporate Governance 4. Value Added Project 5. Industry Project |
The course is based on real life cases from companies, important concept based readings in Managerial Decision making, talks from industry experts and regular classroom discussions and lectures. A series of Value Added Projects is the inseparable component of the course which includes:
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Interactive and participative teaching methodologies are deployed by creating a competitive environment for students giving them an insight into professional set up. As an outcome, students are expected to improve upon their presentation & communication skills along with subject knowledge, while learnin g to work together as teams. A series of Value Added Projects is an inseparable component of the course.
‘E- Sense, The Essence of Retail’ is based on the principle of centrality of the letter ‘E’ in the retail industry, signifying E-Commerce and Entrepreneurship.
It is a series of student driven events that are integral to Chetana’s way of learning and imparting education. Industry stalwarts and experts from the retail industry participate in it regularly providing the students a platform to interact and discuss industry pertinent issues with an intent to gain new knowledge & stay updated with the current industry practices.
Life in the 90s event was conceptualized by PG Retail students as a part of Chetana’s Silver Jubilee Celebrations. It challenged students’ imagination & creativity giving them a peek into the glorious 90s decade with lessons on time management & project management as integral part of the activity. The event involved rigorous online as well as offline research, taking interviews of multiple people born before 90s. Sections like a 90s Quiz & classic TV commercial popular at that time made ensured audience engagement.
CIMR provides an ideal environment for young minds to explore new ideas and encourages critical thinking to develop lifelong learning skills. Apart from academics, students are naturally driven towards participating in their areas of interest, activities like sports, cultural fests, festivals, leadership, and development programs.
On-site visits are scheduled for retail students in Mumbai & nearby locations, enabling learning beyond classrooms. Interactions with industry professionals helps reinforce retail fundamentals & serves like a bridge between theory & practice.
An outstation Industry Visit is an integral part of the PGDM Retail program. The itinerary usually involves a visit to some of the iconic retail malls along with some manufacturing facility of a company catering to the retail industry. Such visits are jointly conducted together with the industry professional with relevant rich experience.
PG-Retail students get hired by various retail companies for temporary assignments giving them the much needed on the job training, preparing them for a bright future in the retail industry.
Chetana’s PG Retail Program primarily caters to the managerial positions based out of the corporate offices of retail industry giants. A strong industry orientation, rigorous institute regime and industry rich curriculum brings about the required transformation in student profile making them fit for a variety of job types across retail organization.
