Marketing management is a critical factor which directly influences the organic growth and sustenance of any organization. It is with this premise that that PGDM Marketing program has been designed. This program teaches students how to devise and deploy effective marketing strategies to counter any challenges in business. The program comprises of 4 semesters spanning over 2 academic years. The present in-take of the program is 60 seats.
Program Objective:
The primary objective of the PGDM Marketing program is to develop effective managers and
leaders who are able to use their functional knowledge to address business challenges in a
socially and ethically responsible manner. The program aims to hone knowledge of the
marketing function while also gaining an overall understanding of other related disciplines.
In addition, the program also focuses on developing an entrepreneurial mindset, and the
ability to think and act creatively and proactively.
PEO 1: To develop students as management professionals by honing their critical- thinking, analytical & problem-solving skills for effective decision-making.
PEO 2: To enable students to adapt to changes in the business environment both locally and globally.
PEO 3: To sensitize students to socio-cultural, economic and marketing aspects impacting the current and future requirements of organizations and society.
PEO 4: To develop ethical business leaders and entrepreneurs in the field of marketing.
| PEOs\Mission | Develop Managerial Skills with focus on Communication, Critical Thinking and
Problem Solving. (M1) |
Impart the required knowledge to students to make them agile professionals. (M2) |
Equip students with the ability to understand economic and socio-cultural
systems. (M3) |
Provide high- quality management education through Contemporary Pedagogy. (M4) |
Develop leaders focusing on excellence; excellence includes ethics. (M5) |
| PEO 1: To develop students as management professionals by honing their critical- thinking, analytical & problem-solving skills for effective decision-making. | H 3 | H 3 | H 3 | H 3 | M 2 |
| PEO 2:To enable students to adapt to changes in the business environment both locally and globally. | M 2 | M 2 | H 3 | H 3 | M 2 |
| PEO 3:To sensitize students to socio-cultural & economic and marketing aspects impacting the current and future requirements of organizations and society. | M 2 | H 3 | H 3 | M 2 | H 3 |
| PEO 4:To develop ethical business leaders and entrepreneurs in the field marketing. | M 2 | M 2 | M 2 | M 2 | H 3 |
PO 1: Apply knowledge of management theories and practices to solve business problems
PO 2: Foster Analytical and critical thinking abilities for data-based decision making
PO 3: Ability to develop value-based leadership ability
PO 4: Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business.
PO 5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
The program pedagogy offers scope for rich experiential learning through:
Lectures
Case Studies
Classroom Discussions
Peer Learning
Audio-Visual Aids
Presentations
Participation In Events and Competitions
Due importance is given to both classroom and non-classroom learning in the form of industry interaction, internships, live projects in order to enable self-development of the student with the requisite skills, knowledge, and ethics. These tools enable to integrate perspectives across functional areas, which in turn lead to students becoming proficient in not only their specialisation but also other areas catering to holistic business decision making. The choice of pedagogic methods is based on the premise that the learning experience must not only enhance the student’s practical capabilities but also instil social responsiveness. The evaluation system comprises quizzes, assignments, case analysis, project work, group exercises, field-work, internships, mid-term assessments and comprehensive examinations. Evaluation is continuous and spread throughout the course delivery.
The first year curriculum aims at strengthening fundamentals in all areas of functional management and provides a holistic perspective of general management. Students undertake an 8-10 week summer internship with our industry partners at the end of the second semester. The third and fourth semesters provide inputs in the marketing specialization and are customised to the career focus of students and industry requirements.
| Semester 1 | Semester 2 |
|
1. Economic Environment of Business 2. Fundamentals of Financial Accounting 3. Fundamentals of Marketing Management 4. Fundamentals of Production and Operations Management 5. Quantitative Techniques 6. Information Systems for Business 7. Innovative Management Practices & Business Ethics 8. Managerial Communication 9. Organisational Behaviour 10. Selling and Negotiation (Marketing Lab) Value Add: Proficiency in MS Office |
1. Managerial Economics 2. Operations Research 3. Finance in Marketing 4. Fundamentals of Human Resource Management 5. Entrepreneurship Management 6. Managing Business Research 7. Marketing Management - Concepts & Cases 8. Sales and Distribution Management 9. Consumer and Industrial Buying Behaviour 10. Legal & Tax Aspects of Business 11. Marketing Application and Practices Value Add: Off-Summer Internship |
| Semester 3 | Semester 4 |
|
1. International Trade & Global Management 2. Stragic Management 3. Summer Internship Project Marketing Specialization 1. Managing Products & Brands 2. Digital Marketing 3. Services Marketing 4. Marketing Research & Analytics 5. Media Management 6. Integrated Marketing Communications Electives ( Any 1) 1. B2B Marketing 2. Marketing of Banking & Financial Services 3. Retail and E-Commerce |
1. Trends in Marketing 2. Project Management 3. Industry Oriented Project |
Colours of Diwali with Fulora Foundation
The students of Chetana’s Institutes of Management and Research added a dash of colour this Diwali to the lives of more than 1400 street children. Over 250 students, in association with Fulora Foundation organized a drawing competition for the street children of Mumbai. The objective behind the activity was to draw the children who live in the fringes into the mainstream.
The students visited over 75 locations across Mumbai and distributed drawing sheets and crayons to children ranging from ages 2 to 15. The wonderful imagination and talent of the children was captured in the beautiful images painted by the children. The drawings made by the children were judged by an esteemed panel comprising of veteran artists and the Dean of JJ School of Art. The best drawings would be auctioned and the proceeds generated would go towards funding the education of the underprivileged children.
For the management students, the entire activity was an exercise in resource planning, manpower management and coordination. The outcome was that while they made a difference in the children’s lives, they made a difference in their own lives.
Mandatory Disclosures : Mandatory | AICTE Approvals
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CALL US : 022 62157800/01/02/03
Mandatory Disclosures : Mandatory | AICTE Approvals
FAX : 022 26423392
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