chetanas logo
chetanas logo

 

PROGRAMMES

PROGRAMMES
chetanas programmes banner

PGDM

The Post-Graduate Diploma in Management (PGDM) program is AICTE approved and structured to provide a perfect combination of in-depth conceptual understanding and practical insights to tackle real-world business issues. The program comprises of 4 semesters spanning over 2 academic years, with specializations in Marketing, Finance, Human Resource Management, Operations, and Systems. The present in-take of the program is 180 seats.

Program Objective:
The overarching objective of the program is to develop effective managers and leaders who shall contribute to business and society. The hands-on learning experience and practical classroom instructions provide the students with the necessary knowledge, skills and attitude to solve real problems. The program aims to hone skills like critical thinking, team building, and effective communication in students. In addition, the program also focuses on developing an entrepreneurial mindset, and the ability to think and act creatively and proactively.

INNOVATIVE PEDAGOGY

The programme pedagogy offers scope for rich experiential learning through:

chetanas programmes lectures

Lectures

chetanas programmes case studies

Case Studies

chetanas programmes classroom discussions

Classroom Discussions

chetanas programmes peer learning

Peer Learning

chetanas programmes audio video aids

Audio-Visual Aids

chetanas programmes presentations

Presentations

chetanas programmes competitions

Participation In Events and Competitions

chetanas programmes PGDM banner

Due importance is given to both classroom and non-classroom learning in the form of industry interaction, internships, live projects in order to enable self-development of the student with the requisite skills, knowledge, and ethics. These tools enable to integrate perspectives across functional areas, which in turn lead to students becoming proficient in not only their specialisation but also other areas catering to holistic business decision making. The choice of pedagogic methods is based on the premise that the learning experience must not only enhance the student’s practical capabilities but also instil social responsiveness. The evaluation system comprises quizzes, assignments, case analysis, project work, group exercises, field-work, internships, mid-term assessments and comprehensive examinations. Evaluation is continuous and spread throughout the course delivery.

PROGRAM ARCHITECTURE

The first year curriculum aims at strengthening fundamentals in all areas of functional management and provides a holistic perspective of general management. Students undertake an 8-10 week summer internship with our industry partners at the end of the second semester. At the beginning of the second year, the students can select their areas of specializations offered such as; Marketing, Finance, Human Resources, Operations, and Systems. The third and fourth semesters provide inputs in the chosen area of specialisation and are customised to the career focus of students and the industry requirements. The PGDM Subjects include:

Semester 1 Semester 2
1. Economics for Business
2. Fundamentals of Financial Accounting
3. Fundamentals of Marketing Management
4. Fundamentals of Operations Management
5. Information Systems & Business Analytics
6. Innovative Management Practices & Business Ethics
7. Managerial Communication
8. Organisational Behaviour
9. Quantitative Techniques
1. Analysis of Financial Statements
2. Economic Environment of Business
3. Entrepreneurship Management
4. Fundamentals of Cost & Management Accounting
5. Fundamentals of Financial Management
6. Fundamentals of Human Resources Management
7. Legal & Tax Aspects of Business
8. Managing Business Research
9. Marketing Management - Concepts & Cases
10. Operations Research
Semester 3 Semester 3
1. International Trade & Global Management
2. Strategies in Business
3. Summer Internship Project
Marketing Specialization
1. Consumer & Industrial Buying Behavior
2. Managing Products & Brands
3. Marketing Strategy
4. Sales & Distribution Management
5. Services Marketing
Electives ( Any 2)
1. Integrated Marketing Communication
2. Marketing Research & Analytics
3. B2B Marketing
4. Marketing of Banking & Financial Services
Finance Specialization
1. International Trade & Global Management
2. Strategies in Business
3. Summer Internship Project
4. Banking & Insurance
5. Corporate Valuation, Mergers & Acquisitions
6. Financial Market Institutions & Services
7. Financial Regulations
8. Security Analysis and Portfolio Management
Electives ( Any 2)
1. Wealth Management
2. Derivatives and Risk Management
3. International Finance
1. International Trade & Global Management
2. Strategies in Business
3. Summer Internship Project
HR Specialization
1. Compensation and Benefits
2. Competency based HRM & Performance Management
3. HR Analytics
4. IR & Labour Laws
5. Organisational Structure Theories and Design
6. Strategic HRM
7. Training & Development
Operations Specialization
1. International Trade & Global Management
2. Strategies in Business
3. Summer Internship Project
4. International Logistics
5. Materials Management
6. Manufacturing Resource Planning and Control
7. Operations Analytics
8. Supply Chain Management
9. Service Operations Management
10. World Class Manufacturing
Systems Specialization
1. International Trade & Global Management
2. Strategies in Business
3. Summer Internship Project
4. Big Data and Business Analytics
5. Data Mining for Business Intelligence
6. Database Mgmt. Sys. & Data Warehousing
7. Enterprise Management System
8. Knowledge Management
9. Managing Technology Business
10. Software Engineering
Semester 4  
1. Project Management
2. Industry Oriented Project
Marketing Specialization
1. Trends in Marketing
Finance Specialization
1. Project Finance
HR Specialization
1. Organisational Development
Operations Specialization
1. Operations Application & Cases
Systems Specialization
1. System Applications & Case Study
* Please note that the Course Structure is subject to revision
 

VALUE ADDITION COURSES

In addition to courses of a conventional management education program, the institute offers the following value addition courses to enable holistic development of the students:

chetanas programmes digital marketing

Digital Marketing

chetanas programmes risk management

Derivatives and Risk management

chetanas programmes soft skills

Soft Skills

CORPORATE SOCIAL RESPONSIBILITY

Colours of Diwali with Fulora Foundation

The students of Chetana’s Institutes of Management and Research added a dash of colour this Diwali to the lives of more than 1400 street children. Over 250 students, in association with Fulora Foundation organized a drawing competition for the street children of Mumbai. The objective behind the activity was to draw the children who live in the fringes into the mainstream.

The students visited over 75 locations across Mumbai and distributed drawing sheets and crayons to children ranging from ages 2 to 15. The wonderful imagination and talent of the children was captured in the beautiful images painted by the children. The drawings made by the children were judged by an esteemed panel comprising of veteran artists and the Dean of JJ School of Art. The best drawings would be auctioned and the proceeds generated would go towards funding the education of the underprivileged children.

For the management students, the entire activity was an exercise in resource planning, manpower management and coordination. The outcome was that while they made a difference in the children’s lives, they made a difference in their own lives.

PGDM MARKETING

chetanas programmes marketing banner

Marketing management is a critical factor which directly influences the organic growth and sustenance of any organization. It is with this premise that that PGDM Marketing program has been designed. This program teaches students how to devise and deploy effective marketing strategies to counter any challenges in business. The program comprises of 4 semesters spanning over 2 academic years. The present in-take of the program is 60 seats.

Program Objective:
The primary objective of the PGDM Marketing program is to develop effective managers and leaders who are able to use their functional knowledge to address business challenges in a socially and ethically responsible manner. The program aims to hone knowledge of the marketing function while also gaining an overall understanding of other related disciplines. In addition, the program also focuses on developing an entrepreneurial mindset, and the ability to think and act creatively and proactively.

INNOVATIVE PEDAGOGY

The programme pedagogy offers scope for rich experiential learning through:

chetanas programmes lectures

Lectures

chetanas programmes case studies

Case Studies

chetanas programmes classroom discussions

Classroom Discussions

chetanas programmes peer learning

Peer Learning

chetanas programmes audio video aids

Audio-Visual Aids

chetanas programmes presentations

Presentations

chetanas programmes competitions

Participation In Events and Competitions

Due importance is given to both classroom and non-classroom learning in the form of industry interaction, internships, live projects in order to enable self-development of the student with the requisite skills, knowledge, and ethics. These tools enable to integrate perspectives across functional areas, which in turn lead to students becoming proficient in not only their specialisation but also other areas catering to holistic business decision making. The choice of pedagogic methods is based on the premise that the learning experience must not only enhance the student’s practical capabilities but also instil social responsiveness. The evaluation system comprises quizzes, assignments, case analysis, project work, group exercises, field-work, internships, mid-term assessments and comprehensive examinations. Evaluation is continuous and spread throughout the course delivery.

chetanas programmes PGDM banner

PROGRAM ARCHITECTURE

The first year curriculum aims at strengthening fundamentals in all areas of functional management and provides a holistic perspective of general management. Students undertake an 8-10 week summer internship with our industry partners at the end of the second semester. The third and fourth semesters provide inputs in the marketing specialization and are customised to the career focus of students and industry requirements.

CURRICULUM

Semester 1 Semester 2
1. Economics for Business
2. Fundamentals of Financial Accounting
3. Fundamentals of Marketing Management
4. Fundamentals of Operations Management
5. Information Systems & Business Analytics
6. Innovative Management Practices & Business Ethics
7. Managerial Communication
8. Organisational Behaviour
9. Quantitative Techniques
10. Marketing for Professionals
1. Economic Environment of Business
2. Entrepreneurship Management
3. Finance for Marketing
4. Fundamentals of Human Resources Management
5. Legal & Tax Aspects of Business
6. Managing Business Research
7. Marketing Management - Concepts & Cases
8. Operations Research
9. Selling and Negotiation Skills
10. Digital Marketing
11. Marketing Application and Practices
Semester 3 Semester 4
1. International Trade & Global Management
2. Strategies in Business
3. Summer Internship Project
Marketing Specialization
1. Consumer & Industrial Buying Behavior
2. Managing Products & Brands
3. Marketing Strategy
4. Sales & Distribution Management
5. Services Marketing
Electives ( Any 2)
1. Integrated Marketing Communication
2. Marketing Research & Analytics
3. B2B Marketing
4. Marketing of Banking & Financial Services
1. Project Management
2. Industry Oriented Project
Marketing Specialization
1. Trends in Marketing

CORPORATE SOCIAL RESPONSIBILITY

Colours of Diwali with Fulora Foundation

The students of Chetana’s Institutes of Management and Research added a dash of colour this Diwali to the lives of more than 1400 street children. Over 250 students, in association with Fulora Foundation organized a drawing competition for the street children of Mumbai. The objective behind the activity was to draw the children who live in the fringes into the mainstream.

The students visited over 75 locations across Mumbai and distributed drawing sheets and crayons to children ranging from ages 2 to 15. The wonderful imagination and talent of the children was captured in the beautiful images painted by the children. The drawings made by the children were judged by an esteemed panel comprising of veteran artists and the Dean of JJ School of Art. The best drawings would be auctioned and the proceeds generated would go towards funding the education of the underprivileged children.

For the management students, the entire activity was an exercise in resource planning, manpower management and coordination. The outcome was that while they made a difference in the children’s lives, they made a difference in their own lives.

PGDM RETAIL

Present Intake – 30 seats

Understand and explore the exciting world of retails when you enrol in Chetana’s Retails Management PGDM programme, which is designed with the aid of modern technology, market experience, and constant innovation.

Program Objective:
To prepare students for the fast changing modern retail industry by combining quality theoretical knowledge and practical applications.

chetanas programmes PGDM retail banner

BACKGROUND

chetanas programmes PGDM background

Retail has evolved tremendously from the traditional era of the barter system to the current brick and click era. Digitalization has played a huge role in this evolution. Digital transformation in the retail industry starts with the understanding of the simple fact that technology is now an inseparably integral part of retail. Retailers have turned to Artificial Intelligence, Big data, the Internet of things, Virtual and Augmented reality to seek opportunities for business improvement.

At Chetana’s we aim at imparting education with a perfect blend of field projects, case studies, assignments, presentations, guest lectures, role plays, field visits, interactive classroom lectures and discussions.

The Students of retail program have the opportunity of participating in Industrial Visits, Live Projects, Off- Summer Projects and weekend Field Projects.

The programme strives to give the best intellectual inputs through varied teaching methodology and has been instrumental in inculcating awareness in every student of the following:

chetanas programmes modern techniques
Modern techniques and practices of retailing being widely used around the world to understand the facts changing general consumer market.
chetanas programmes hands on projects
Hands on projects in mall/retail organizations.
chetanas programmes capability
Capability to incorporate the class room teaching in actual work environment and effective decision making.
chetanas programmes enhanced skills
Enhanced interpersonal and communication skills.

INNOVATIVE PEDAGOGY

The course is based on real life cases from companies, important concept based readings in Managerial Decision making, talks from industry experts and regular classroom discussions and lectures. A series of Value Added Projects is the inseparable component of the course which includes:

chetanas programmes conference room

Conference Room
Meeting (CRM)

chetanas programmes field projects

Field Projects on
Every Weekend

chetanas programmes guest speakers

Guest Speakers
From Industry

chetanas programmes role plays

Role Plays & Creative
Short Movies

chetanas programmes case studies

Case Studies

chetanas_programmes_projects

Projects on
Business Models

chetanas_programmes_group_discussions

Group
Discussions

EVENTS AND CO-CURRICULAR ACTIVITIES

chetanas_programmes_sense_logo

Student driven events are integral to Chetana’s way of learning and imparting education. Keeping to the tradition, the PGDM- Retail batch of 2017-19 organised the event ‘E-Sense’. A Retail Community Event was designed to felicitate stalwarts and experts from the Retail Industry and also to provide a platform for interaction between the students (the future retail professionals) and the current retail experts. ‘E- Sense, The Essence of Retail’ is based on the principle of centrality of the letter ‘E’ in the retail industry, signifying E- Commerce and Entrepreneurship. The theme for E- Sense 2018, ‘Digitalization & Innovation in Retail’, is considered as the game changer for this industry, Apart from social media marketing on Facebook, Twitter, Instagram, LinkedIn & YouTube some ATL activities also carried out with our outdoor media partner Bright Media.

GUEST SPEAKERS

chetanas_programmes_guest_speakers

Mr. Prasad Kapre
CEO & Director of Style Quotient Jewellery Pvt. Ltd.

'' Mr. Kapre gave an engaging talk on “The Journey of
Diamond Industry in India” and how the same industry is
creating a relevance and a myriad of flavours in the
minds of Indian customers. ''

chetanas_programmes_guest_speakers

Ms. Radhika Subramanian
Associate Chief Manager – Retail Operation &
Business Development Godrej Interio, Godrej & Boyce Mfg. Co. Ltd

'' Ms. Subramanian bolstered “The Purpose and Principles
of Visual Merchandising” building on the adage of ‘Jo
dikhta hai wo bikta hai’. Ms. Subramanian enlightened
the audience on the various ways of attracting a
customer’s attention through the creation of aesthetically
appealing visual displays, interweaving elements of
neuro-marketing and storytelling in a bid to enhance
conversion rates. ''

chetanas_programmes_guest_speakers

Dr. Hitesh Bhatt
Director – Marketing & Communication
Retailers association of India

'' Dr. Bhatt emphasized on ‘Retail Branding’ and the
integrity of increasing a brand’s geographical reach using
the Omni-channel approach. He also delved into the need
for talent development and brand advocacy in Retail. ''

chetanas_programmes_guest_speakers

Mr. Hussaine Kesury
Chief Category Officer, Pepperfry.com

'' Mr Kesury touched upon The E-tailing trends of 2018. He
considered Omni-channel to be the game-changer for the
retail industry. The other trends that were highlighted
were mobile (push) notification, cashless transactions and
the use of augmented and virtual reality to help the
customer in decision making.
''

Grievances : Form | Committee

CALL US : 022 62157800/01/02/03

Mandatory Disclosures : Mandatory | AICTE Approvals

FAX : 022 26423392 EMAIL US : CIMR email

Contact Us : Chetana's Institute of Management and Research New Bldg Survey No. 341, Govt. Colony Bandra East, Mumbai 400051

Grievances : Form | Committee

CALL US : 022 62157800/01/02/03

Mandatory Disclosures : Mandatory | AICTE Approvals

FAX : 022 26423392
EMAIL US : CIMR email

Contact Us : Chetana's Institute of Management and Research New Bldg Survey No. 341, Govt. Colony Bandra East, Mumbai 400051